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What is the Direct Selling Association (DSA)?

The Direct Selling Association (DSA) is the national trade association of leading companies that manufacture and distribute goods and services, sold directly to consumers. More than 150 companies are members of the association, including several well-known brands in the market. 


The mission of the Association is "To protect, serve and promote the effectiveness of the associated companies and the independent business persons they represent. To ensure that the marketing of products by the associated companies and / or the direct sales opportunity is targeted. with the highest levels of business ethics and services to consumers." 

If you would like more information about direct selling, please visit:


DSA Code of Ethics

The fundamental pillar on which the ethical business and consumer service practices of the Direct Selling Association (DSA) are based is its Code of Ethics. Each company that becomes a member of the DSA undertakes to follow the standards and procedures of said code, as a condition for being admitted and preserving its membership in the organization.


he DSA Code of Ethics addresses both the consumer and the seller. It is ensured that member companies do not make misleading statements or promises to potential customers or sellers. Pyramid schemes are illegal, and companies that use such schemes will not be allowed to become members of the DSA.


An independent administrator, who has no connection with member companies, is responsible for enforcing the DSA Code of Ethics. The administrator of said code will do everything possible to resolve any complaint related to the satisfaction of who is involved, and also has the power to take measures to remedy the problem. All member companies have agreed to approve the decisions made by said administrator. To view the full DSA Code of Ethics, visit:

Another contribution from Hy Cite Enterprises, LLC

The fundamental pillar on which the ethical business practices and consumer service of the Sales Association are supported. In April 2013, Hy Cite Chairman and CEO Erik S. Johnson donated $ 15,000 to the 2013 Direct Selling Education Foundation (DSEF) Working Capital Fund. This donation was in addition to the $ 50,000 contributed in August 2005 to DSEF's campaign capital. 


Created in 1973, this foundation has promoted good consumer protection practices and encouraged the teaching of professional sales, independent companies, and business initiatives in educational institutions, in order to ensure that the direct sales industry remains a stable source of income. sustenance for generations to come. 


For more information on the DSEF, please visit:

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